KORAY COSGUNER

 

 

ABOUT ME

CV

RESEARCH

 

Research Interests:

 

Topics: Empirical Industrial Organization, Inter-temporal Dynamics in Consumers’ Choices, Static and Dynamic Pricing, Targeted Pricing, Firm Competition, New Product Diffusion, Email Marketing, Emerging Markets

 

Methods: Static and Dynamic Structural Models, Choice Models, Count Models, Hazard Models, Diffusion Models, Hidden Markov Models, Copula Models, Applied Game Theory

 

Publications:

 

Cosguner Koray, Tat Y. Chan, and Seethu Seetharaman, “Dynamic Pricing in a Distribution Channel in the Presence of Switching Costs.”

-         Forthcoming at Management Science. Download Link

 

Cosguner Koray, Tat Y. Chan, and Seethu Seetharaman, “Behavioral Price Discrimination in the Presence of Switching Costs”

-         Forthcoming at Marketing Science. Download Link

 

Zhang Xi (Alan), V. Kumar, and Koray Cosguner (Equal Authorship), “Dynamically Managing a Profitable Email Marketing Program.”

-         Forthcoming at Journal of Marketing Research. Download Link

-         Winner of the Best Paper Award, Digital Marketing Track at 2015 AMA Summer Marketing Educators' Conference Proceedings, Chicago, IL.

 

Revision Requested / Under Review Papers:

 

Kumar V., Koray Cosguner, Amalesh Sharma, “Oligopolistic Price and Distribution Competition in Emerging Markets.”

-         Invited for the Second Round Review at Journal of Marketing Research.

 

Working Papers:

 

Wu Chunhua, Koray Cosguner, “Profiting from the Decoy Effect: The Case of Online Diamond Pricing.”

-         Being prepared for submission to Marketing Science / Management Science.

 

Cosguner Koray, Tat Y. Chan, Seethu Seetharaman, and Taylor Bentley, “Dynamic Price Competition in Variety Seeking Markets.

-         Being prepared for submission to Management Science.

 

Cosguner Koray, Seethu Seetharaman and Chunhua Wu, “Dynamic Pricing for New Products: Utility-Based Generalization of the Bass Diffusion Model.”

-         Being prepared for submission to Marketing Science / Management Science.

 

Cosguner Koray, Tat Y. Chan, and Seethu Seetharaman, “A Structural Econometric Model of Dynamic Manufacturer Pricing: A Case Study of the Cola Market.”

-         Being prepared for submission to International Journal of Research in Marketing.

 

Work in Progress:

 

Cosguner Koray, Cheng He, and Seethu Seetharaman, “Dynamic Price Competition in the Presence of Reference Price Effects.”

-         Analysis in progress.